Thursday, 19 April 2012

ISWAI - Caggie Dunlop's fantastic new t-shirt collection.

Unless you've been living under a rock, you've probably heard of gorgeous Made In Chelsea star Caggie Dunlop. You may however not have heard of her new venture, her designer label, ISWAI (which stands for It Start's With An Idea) which launched last night, and was so popular that the website crashed, and some of the T-shirts have proved so popular they sold out within hours.
And is it any wonder? I was wondering what to expect with ISWAI, would it be all it's cracked up to be? I have to say, I wasn't disappointed. There are 5 T-Shirt designs, all of them unique in there own way. I personally love them all! If I had to pick a favourite it would be the 'rebellion t-shirt'. I love it's loose fit, around the shoulders and arms, balanced out with it's cropped waistline. This is the perfect tee for festivals, with some denim shorts and boots. It has a skull drawing on the front, which I love, as anyone who knows me will know I have a slight obsession for skull prints. The skull.isn't too intricate which i think continues to fit in to the theme of 'rebellion'. 


The Rebellion Tee... J'Adore!

While the rebellion has proved a fave not just with me but the rest of the ISWAI fans, as it has sold out, the other T-Shirts in the range are just as cool. The Religion Tee is a simple yet effective T-Shirt design (pictured below) which fits in with the current trend to use crosses and to experiment with the cross. The tee really demonstrates that as the crosses are scattered and almost look as if they've been thrown on the t-shirt!! so cool.

Below I have also pictured the New York and The Da Vinci. The Da Vinci is a vest so it's great for the summer! I love the intricate design on the front. Clearly a lot of hard work has been put in to these T-Shirts. The New York screams city chic and simply with the windows and the ladders, as well as the pop of colour, encapsulates everything that is 'the city'. The design manages to make a t-shirt look both modern, chic, fun and sophisticated.


The Da Vinci... Love the vest
 shapeand intricate design!

The New York... such a cool
 design
and I
love the use of colour!







































What I love about the t-shirts, is that the four tee's I've pictured have been designed by people trying to break in to the fashion and design industry! The youngest designer is 16, which is really impressive. This T-Shirt collection was an effort from a team of designers who all have a passion and that passion is clearly translated in to the t-shirts. The last design, 'Universe' is designed by Caggie herself, and as this is probably the most intricate design in the collection it is fitting. Universe comes in 2 colours, and it is beautiful. If I wasn't a skint student and they hadn't all sold out I think I'd buy both colours!


Caggie's own design, her 'universe' tee
 in 'light' colour... also available in dark
 which is still available at the moment, GET IN QUICK!

This is a beaut collection, and I'm defo going to snap up a t-shirt asap. I can't wait to see how much ISWAI has to offer in the future. This is defo an up and coming label with so much potential! WELL DONE CAGGIE!



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